Chairman and Managing Director of Duffields; Alistair Duffield’s great grandfather William Lant Duffield, founder of Duffields in 1890 survived bankruptcy, flooding, two world wars, droughts and the 1930’s depression. Alistair’s father Hugh Antony (known as Tony) guided the company through flooding and a period of major expansion.

In 1998 Alistair took over as Managing Director and witnessed swine flu, bird flu, foot and mouth disease and the resulting devastation to certain sectors of the farming community plus a double dip recession.

In 2004 Duffields acquired Pen Mill Feeds at Yeovil, Somerset and in 2009 bought the feed business of Grain Harvesters Ltd based in Wingham, Kent.

During these times Duffields were making game feed and in 2010 acquired Keepers Choice Game Feeds which bought more volume through a bigger customer base and greater recognition in the game feed sector.